Milton Keynes copywriters explore the mysteries of print

Apr 18, 2016
I attended a seminar in Milton Keynes recently run by one of the big printing companies. It was all about making the most of the expertise your printer has to offer rather than just looking for the lowest price.
It was a four-hour presentation and I must admit that towards the end my attention was starting to drift, but as with all these things I did come away with some useful tips and ideas.

For example, here at The Words Workshop in Milton Keynes we’re often asked to create leaflets and brochures for clients and they are nearly always of a standard size, A4, A5, 3-page DL, etc.  We usually contact the printer after the copy has been written, the item has been designed and the stock and finish has been selected, so all that is left for him to do is quote a price. 

At this late stage there is little the printer can do to help, but if he is involved at the start rather than the end of the process, all the options can be explored and a better, cheaper product will often result. Going for an alternative size that is more economical to print and selecting the most suitable stock from the hundreds available can improve the appearance of the product and save money at the same time.  A good printer will be able to advise you and make sure you get the best most cost effective result.

Representatives from around 20 Milton Keynes companies attended the seminar and we all agreed it was time well spent, even though there was perhaps a little too much to take in all at one go.  The message however was clear: talk to your printer and use his knowledge to help you design your sales material before you start the job.  There are far more options than you think.

David JordanMilton Keynes copywriters explore the mysteries of print - David Jordan, Director